![]() ![]() This means, a collector will usually get far more bang-for-the-buck with an Invicta timepiece. However, Invicta's large volume buying and manufacturing power, allows them to design and produce timepieces at more economical price points than the majority of brands in the market. The brand has also been a gateway for me, into experiencing other brands so who knows how many other watch companies have benefited indirectly, from Invicta Watch Group's success? As far as quality goes, as with most consumer goods, you usually get what you pay for. Were some of the Invicta sales pitch claims, bordering on embellished versions of the truth, perhaps, but keep in mind that every watch company is a for profit company, and will use the best advertising and marketing approach possible to sell their watches.įor me, Invicta was the first brand that introduced me to the dive watch genre, and automatic mechanical movements powering timepieces. These perceptions continued to be fueled throughout the years, by forum fan-boys and fan-girls of competing brands, with many collectors claiming "hate" of the brand, having had no real hands-on experience with an Invicta timepiece, but rather following the hard, or court of public opinio. Second, were the reports of watch defects, throughout the various watch forums, which seemed numerous, in comparison to other brands. Many collectors viewed the over-inflated retail pricing, and TV sales pitches, touting Swiss manufacturing quality, and movements, as being inaccurate, if not outright lies. First, was the brands' use of home television sales to push and promote the brand. There are two things about the Invicta, that initially skewed the perceptions and opinions of watch collectors' views about the brand. ![]()
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